We are looking for a talented and passionate Brand Manager with specialized expertise in App Store Optimization (ASO) and Quality Assurance (QA) to lead our gaming department. This role requires a strategic thinker who understands the unique challenges of the gaming industry, is well-versed in ASO best practices, and has a keen eye for ensuring top-notch quality in gaming products. As the Brand Manager for our gaming division, you will play a key role in shaping and promoting our gaming brand while optimizing app visibility and ensuring an exceptional gaming experience for our users.
Responsibilities:
Brand Strategy and Positioning:
- Develop and implement a comprehensive brand strategy for the gaming department.
- Align branding initiatives with the unique characteristics of the gaming industry.
- Ensure consistent brand representation across all gaming products and platforms.
ASO Expertise:
- Lead ASO efforts to optimize app visibility and discoverability on various platforms.
- Conduct keyword research, analyze market trends, and implement strategies to improve app rankings.
- Collaborate with the marketing team to align ASO strategies with overall marketing campaigns.
Quality Assurance (QA) Management:
- Oversee the QA process for gaming products to ensure high-quality user experiences.
- Develop and implement QA standards and procedures for gaming development.
- Collaborate with development teams to address and resolve quality issues.
Creative Direction:
- Provide creative direction for gaming branding and promotional materials.
- Collaborate with design and content teams to create visually appealing and on-brand assets.
Campaign Management:
- Plan and execute marketing campaigns for gaming products, integrating ASO strategies.
- Monitor campaign performance and adjust strategies based on data and feedback.
Market Analysis and Trends:
- Stay updated on gaming industry trends, competitor activities, and market dynamics.
- Utilize insights to identify opportunities for brand growth and improvement.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
- 4 years of experience in brand management, with a focus on gaming.
- Proven expertise in ASO strategies and implementation for gaming apps.
- Strong understanding of QA processes and best practices in the gaming industry.
- Creative mindset with a passion for gaming and staying current on gaming trends.
- Excellent project management and organizational skills.
- Analytical skills with the ability to interpret data and make informed decisions.
- Exceptional communication and collaboration skills.
Office Timings: 10:00AM to 7:00PM
Job Type: Full-time
Salary: Rs100,000.00 - Rs160,000.00 per month
Ability to commute/relocate:
- Lahore: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- Have you ever worked in Gaming Company?
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